"Most defenders knew who was windy amongst the opposition attack but Billy never chickened out. He was big, strong, speedy and he played it hard but fair. He put his heart and soul into the game. He was a great competitor. He wasn't a Matthews or a Finney. He was direct, no frills. Even when you had taken the ball from him he'd have another bite at you."
Harry Johnston - Blackpool 1934-1955 and England full-back 1946-1953